The transaction is set to close in the next couple of weeks. The cost? $50 million dollars in cash.
According to recent reports, StreetEasy attracts over $1 million unique monthly users to its website.
“This acquisition gives StreetEasy the resources to further invest in product development and grow its audience, while offering Zillow clear market leadership in the country’s largest and most important real estate market,” the company said in a statement. This makes it sound like StreetEasy will remain a standalone property, rather than merge its branding with that of its new parent.
StreetEasy has been in operation since 2006.
